Let’s consider a scenario to distinguish between misinformation and disinformation. Imagine you invited a friend to a party, but due to a misunderstanding, you provided the wrong address. In this case, it’s misinformation. The information is incorrect, but there’s no ill intent.
On the other hand, let’s say you deliberately gave them the wrong address. If this was done with the intention of making them miss the party, that would be considered ill intent. Therefore, it is an example of disinformation.
Many scholars believe the term originated in the 1950s in Russia. However, disinformation really took its foothold in the 1990s. After all, this was the dawning of the digital age. And these new tools gave disinformation the ability to spread irrepressibly.
We understand that disinformation impacts everyone differently. Additionally, everyone receives it differently depending on what channels they use, etc. But that doesn’t mean we can’t be unified to stop it.
Intentionally spreading falsehoods about an individual or an organization is illegal. And yet, stopping such a flow of information on social media can be incredibly difficult. If the originator of the disinformation is clear, a reasonable charge is defamation. However, it all depends on the words used, what is at stake, etc.
Individuals or companies create disinformation to discredit other individuals or companies. It can be done out of competition or sometimes retribution. The reality is anyone can create disinformation, but sharing strategies on social media that do the most damage.
We’re here to educate, empower, and provide readers with the resources and data they need to make an informed decision about the direct selling industry
Drawing from our own experiences as pioneers in the direct selling industry in many emerging markets, QNET is on a mission to educate the public with accurate and factual information about the direct selling industry and address allegations made against QNET in an open and transparent manner.
Establishing credibility is a key tool in a business’ arsenal in the fight against disinformation. An important element of this is being able to communicate data and hard facts that allow readers to cut through the fluff and get to the crux of the message.
QNET is a prominent direct selling company with customers in many parts of the world, including in emerging markets where direct selling is either unknown or still in its nascent stages. This has led to a lot of misinformation about QNET being propagated in the public narrative.
If you are approached by someone with information about QNET that sounds suspicious or inaccurate, please report the disinformation to us with as much detail as possible. If you are being harassed or pressured by someone in the name of QNET, please let us know immediately.
